A premier print publication cannot rely solely on the newsstand to stay relevant in a digital-first world. To extend Taste and Sun Valley Magazine’s prestige into daily readers' lives, the brand needed a cohesive, multi-channel digital strategy that mirrored the elevated feel of its physical magazine pages while driving online community engagement.

• The Problem: Bridging the gap between a quarterly, high-finish print product and the fast-paced, daily content demands of social channels without diluting the publication's luxury aesthetic.

• The Solution: Designed and executed a comprehensive social media framework. By establishing structured content buckets, digital motion graphic templates, and a predictable publishing cadence, the magazine's digital presence became an active, daily destination for readers, partners, and advertisers alike.

• The Outcome: Doubled the social media presence and audience while providing a new form of revenue for the publications.

Capabilities & Deliverables

• Social Media Strategy & Brand Alignment

• Digital Asset Creation & Motion Graphics

• Content Calendar Architecture

• Audience Growth & Engagement Strategy

• Performance Analytics & Strategy Iteration